What is the legal way to increase your Google ranking?
http://www.google.com/submityourcontent/ has information how to input your site/business at Google, without paying a dime.
In order to fix Google errors visit:
http://www.google.com/support/webmasters/?hl=en
More info here:
http://www.google.com/support/webmasters/bin/answer.py?answer=164734
Normally, when I get a “google search optimizer” email, I just delete, because it is a well known spam.
As an example, I searched for “MainstreetHost”, and I see that many have reported them to ComplaintsBoard, and Consumer Protection Agencies. See for example:
http://www.complaintsboard.com/complaints/mainstreethost-c344570.html
http://www.complaintsboard.com/complaints/mainstreethost-seo-service-c368818.html
My suspicion was also correct that they install codes that actually is not in your benefit, but to the contrary, helps your competitors (read the above links)!
The difference between MainstreetHost, that they have actually have a staff trained as a “used car salesman” to get the most out of each call (I assume their financial reward is based on that), on average people were scammed about $19.95:
http://www.statesboro.biz/News/194/WARNING-Main-Street-Host-Scamming-Statesboro-Ga-Businesses.aspx
http://www.ripoffreport.com/Search-Engine-Optimization/WWW-MAINSTREETHOST-C/mainstreethost-com-search-eng-bf2e6.htm
http://www.ripoffreport.com/Internet-Services/Mainstreet-Host/mainstreet-host-seo-at-it-s-wo-3xmem.htm
Here is the Beter Business Bureau report in one area (you can search for more):
http://www.bbb.org/upstate-new-york/business-reviews/internet-web-hosting/mainstreethost-com-in-buffalo-ny-30001289/
http://www.webproworld.com/webmaster-forum/threads/50720-Mainstreethost.com-Traffic-Power/page2
I would recommend to call the Credit Card company and dispute the transaction, if you have happened to fall for this scam, stating that they never delivered and the company is well known (even to you now) to scam, which is well documented (you can provide your Credit Card Co. the above links). Also, you should report them to BBB so others won’t fall for the same telemarketer. I noticed they have used other names in the past (Power Search, Search Power, etc.).
Google has a free webmasters tool, where you or I can simply enter each website address, and pages (see links above). Also, your business can be listed at many local chambers and directories you belong to. That is legitimate and Google won’t kick you off their search result.